Branding, Brand Management and Product Launches

Def: Brand Management
A function of marketing that utilizes techniques to increase the perceived value of a product or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Monarch Optimizing knows that  developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand and will strive to create or aid in the creation of your brand which is in fact,  your mark of distinction.

Monarch Optimizing has been in business almost 20 years and is focused on strategic marketing and is a new media public relations firm with deep experience in effectively building brands that target your clients.